WEB SITE PRIVACY POLICY

We created this Web Site Privacy Policy ("Privacy Policy") in order to ensure the confidence of visitors and customers ("you" or "your") of and to our Web site (the "Site"), and to demonstrate our commitment to fair information practices and the protection of privacy.

1. Types of Information Collected

a. Traffic Data Collected. We automatically track and collect the following information when you visit our Site, including your: (i) IP address; (ii) domain server; (iii) type of computer; and (iv) type of web browser (collectively "Traffic Data"). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Site. We also use "cookies" to track the items you place in your shopping cart. Our shopping cart will not function without the use of "cookies".

b. Personal Information Collected. In order for you to access certain premium services and to purchase products that we offer via the Site, we require you to provide us with information that personally identifies you ("Personal Information"). Personal Information may include: (i) Contact Data (such as your name, mailing and e-mail addresses) and (ii) Financial Data (such as your account or credit card number. If you communicate with us by e-mail, post messages to any of our chat groups, bulletin boards or forums, or otherwise complete online forms, surveys or contest entries, any information provided in such communication may be collected as Personal Information.

2. Uses of Information Collected

We use Contact Data to send you information about our company or our products or services, as well as ship purchased items. We use your Financial Data to bill you for products and services.

3. Sharing of Personal Information

We do not share your Personal Information with other companies, institutions, or individuals.

4. User Choice Regarding Collection, Use and Distribution of Personal Information

You may choose not to provide us with any Personal Information. In such an event, you can still access and use much of the Site; however you will not be able to access and use those portions of the Site that require your Personal Information.

5. Confidentiality and Security of Personal Information

Except as otherwise provided in this Privacy Policy, we will keep your Personal Information private and will not share it with third parties, unless such disclosure is necessary to: (a) comply with a court order or other legal process; (b) protect our rights or property; or (c) enforce our Terms of Service. Your Personal Information is stored in a secure method that is not accessible by third parties. We provide you with the capability to transmit your Personal Information via secured and encrypted channels if you use a similarly equipped web browser.

6. User Ability to Access, Update and Correct Personal Information

In order to ensure that all of your Personal Information is correct and up-to-date, at any time you may request a copy of our records by e-mailing service@LightingIncOnline.com.

7. Lost or Stolen Information

You must promptly notify us if your credit card is lost, stolen, or used without permission. In such an event, we will cancel that credit card number and update our records accordingly.

8. Other Limits to Your Privacy

The Site contains links to other Web sites. We are not responsible for the privacy practices or the content of such Web sites. We also make chat rooms, forums, message boards, and news groups available to you. Please understand that any information that is disclosed in these areas becomes public information. We have no control over its use and you should exercise caution when deciding to disclose your Personal Information.

9. Updates and Changes to Privacy Policy

We reserve the right, at any time and without notice, to add to, change, update or modify this Privacy Policy, simply by posting such change, update or modification on the Site. Any such change, update or modification will be effective immediately upon posting on the Site.